This cardboard model was created in collaboration with UK-based Ben Wilson Design, and is meant to represent Puma’s ongoing relationship with motorsports.
The cardboard car was obviously very difficult to make. According to Ben Wilson himself, many Puma shoe boxes were used, especially in the development stage. First a real Formula 1 vehicle was scanned, then ‘ripped’ to pieces on the computer, and put together out of shoe box pieces, cut with an oscillating cutter.
The shoe box Formula 1 car is now on display at a Puma store in Chicago.
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